Personal copywriting - attract a new boss AND a new relationship with the perfect profile!
(Before you begin, if you head over to my Facebook page you’ll see I’ve posted a video about this very subject…so why not take a look?)
Attract a new boss AND a new relationship? It’s easier than you think, now that you can find both online. All you have to do is make yourself sound as attractive and as capable as you are. Easy! So how do you get started?
- Firstly, remember that a person who clicks on your profile is basically giving you time and permission to tell them about yourself. It can really help to imagine you’ve got your ideal person – say Richard Branson, or even the newly-single Brad Pitt! – sitting opposite you in a coffee shop, just waiting for you to explain exactly how you’re going to make their business, or their romantic life, even better! What will you say to them?
- If you’re struggling with imaginative ways to describe yourself, you could ask a friend to identify some of your qualities by describing you in five words, for example. If you find that far too cringe-making, try turning the tables. What would you like to know about Richard or Brad, or whoever it is you’re imagining? Use those questions as a starting point for yourself.
- Should you use first or third person? For dating profiles first person is a given, which tells you something; generally if you’re selling yourself, or you’re looking to make genuine personal connections, first is better. Going back to our coffee shop analogy, writing about yourself in the third person is a bit like having another person sitting beside you, telling Richard or Brad all about you, while you sit there in silence!
- Really good profiles aren’t all things to everyone – they’re simply you, explained in relevant detail. So try not to use clichés. For dating, the most overused phrase by far is “I love snuggling on the sofa with a bottle of wine and a DVD” and for professional profiles a lot of people use something along the lines of “results-driven professional.” Be more original than that…
For more information about profile writing, or specific advice about writing your own, why not contact me for a chat?
Related Articles
Writing Lessons From Improvised Comedy
There’s something fascinating about a group of people being silly on stage, especially when they’ve probably all got mortgages and serious jobs.
Read moreDoes Your Website Need a Copy Refresh? (Mine Did)
Revamping your web copy will give your business the gift of reconnection.
Read moreWriting to Sell? Weird Words and Crazy Phrases To Avoid
This is a blog post unlike any other.
Read moreHow to Write a Review (That's Actually Useful)
Reviews get read, because people assume they might be useful. Don't disappoint them!
Read moreAre you too modest to write a book?
If you've always wanted to write a book, but were put off by the people who already have - help is at hand!
Read more
Stuck in a career rut? Get someone else to write your CV – and thrive!
"The right person will help you come across as yourself, but in a prouder, more polished, 'look what I’ve achieved' kind of way"
Read moreWhy giving up on social media is a mistake...
Easy tips to help you fit social media nicely into your life - no mindfulness seminars required.
Read moreAppreciate your freelancers, and be rewarded with their best work
How to become every freelancer's favourite client!
Read moreTalk confidently about something you love: set a speaking challenge!
How setting a speaking challenge forced me to talk confidently about the work I love.
Read moreWhy spelling and grammar don't matter
Don't let bad spelling put you off writing the next bestseller!
Read moreWhat's in a name? Captivate and connect with simple business stories
Finding the 'what's', 'whys' and 'hows' of your business will help people connect with you.
Read moreBreak free from your CV: career transformation tips for 2018
Don't let your CV hold you back this year - it's time to think big!
Read moreYou're writing great content. So why aren't people reading it?
It takes time to craft compelling
Got a book or blog to write? Beat the block and get it done!
November means #NaNoWriMo - so whatever you're working on, it's time to get it done!
Read moreHow will I sound like me, when you're doing the writing?
Ironically, it's when you're writing about yourself that you will sound least like you. Hiring a writer to do it for you can bring a whole host of benefits.
Read moreDecoding the mystery of SEO
"SEO" is an often confusing term for those not well-versed in website maintenance. In reality, it's not quite as confusing as you might think!
Read moreWhy writing short copy takes a long time
Writing short copy is often much more frustrating than long tomes! Get started on something short and snappy with these tips.
Read moreThe Ultimate Guide to... the Ultimate Guide!
A how-to guide for writing the ultimate downloadable guide for your business.
Read moreTry this simple formula to create a killer profile headline!
Headlines are always difficult to write, so here's an easy way to craft something original for your personal and professional profiles.
Read moreHow to beat those pre-presentation jitters
Standing up and presenting to a group of people is something that strikes fear into the hearts of even the most confident people - so if you're an introvert like me, it can really be the stuff of nightmares! Here's how I tackle my nerves head-on, with some careful preparation and relatable content.
Read moreCopywriting for beginners
Whether you want to hire a copywriter, or just want to give it a go yourself, it can be hard to know where to begin. My experience on the copywriting trail has helped me discover a few handy insights.
Read moreNo job for life? How a tailored approach to job-hopping can win your next career move
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.
Read moreWhy it's sometimes OK to turn down freelance work
Going freelance doesn't mean you have to accept every piece of work that comes your way. Being discerning with your time and effort will help you reap the rewards of being your own boss...and you'll get to work with some great people too!
Read moreThe truth about blogging for business
Are you reading this over coffee, or maybe as you wait for a late train? Blogging for business is a handy way to keep in regular contact with your followers and show them the human side of your company, but it can be difficult to keep it going once you've started. It's worth it, though - so here are a few tips to keep your blog posts consistent and entertaining.
Read moreHow to write your first CV
Writing a CV is tough enough when you've got years of experience under your belt, but when you're just leaving education it often feels like you haven't got anything to shout about. Here's how to write a first CV that will stand out from all those bland lists of education dates and shop jobs!
Read more“Telling it like it is” – giving effective feedback in writing
There's a new trend sweeping Silicon Valley - giving honest and direct feedback to your colleagues. Before you go rushing in, focus your message by writing it down first...your colleagues and your career will thank you for it!
Read moreShare your expertise - write a business book!
All those celebrated business gurus had to start somewhere...and the most successful ones know how to tell their stories in a relatable way that inspires others to act on their dreams and ideas. By writing a business book, you can do just that yourself!
Read moreRead this before you write your next recruitment ad!
Writing a recruitment ad is often a rushed activity, with the words used ones you've read many times before ("dynamic" anyone?) Here's how the Banks children managed to recruit their ideal candidate - Mary Poppins! - by using clear and creative words that stood out.
Read moreThe bracing benefits of a car-free business life
What better way to kick off a new year by getting out into the fresh air? Here's how I manage a busy working life as a non-driver - and it's not as hard as you might think!
Read more‘CV Greatest Hits’ Countdown – 10 ultimate CV tips to prepare you for the Great 2017 Job Hunt!
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!
Read moreGive yourself a special Christmas gift...a happy working life in 2017!
If you're stuck in a job you don't particularly like, mindlessly searching job boards for something else, it can be hard to dredge up any enthusiasm to make a change. But that little bit of rest time between Christmas and a brand new year beginning is perfect for considering exactly what you want, and how to take the very first step towards making 2017 your happy work year!
Read moreWriting to get what you want at work!
Have you ever thought that making a few tweaks to your working life would help make living it much easier? Harness the power of well-chosen words to state your case and win better work-life balance in the process.
Read moreUse your sense of style to build trust and win business!
Looking for ways to sound consistent and authentic in your written communications? Here are a few tried, tested and original ways to do just that.
Read more"I'm a Quiet Revolutionary..." she whispered
I'm very proud indeed to be featured as this week's 'Quiet Revolutionary' - a celebration of all things introverted.
Read moreHow I escaped the corporate cage and set myself firmly on the ‘write’ career path!
An encounter with a corporate headhunter made me question my career - why was I still doing something I didn't love? Here's how I formulated my corporate escape plan and found a career I truly enjoy.
Read moreSTOP! Attention-grabbing writing – made easy
Everybody's busy these days - far too busy to read all the words that come their way. Get the right people to read YOURS by honing in on your ideal audience and creating compelling copy that will get them hooked.
Read morePersonal copywriting - attract a new boss AND a new relationship with the perfect profile!
Are your online profiles a bit lacklustre? Don't waste a perfect opportunity to speak directly to the boss or partner of your dreams - use the power of personal copywriting to describe what makes you, you - and get ready to reap the rewards!
Read moreThe (Not-So) Secret Life of an HR Manager
Ever wonder what your HR Manager is really thinking, or what they do all day? I worked in this oft-misunderstood profession for a number of years and now I'm safely out of it, I'm free to vent!
Read moreBlogging - not just for hipsters and sicksters*
Regular blog posts - especially if you run a business - can drastically increase your following, as well as helping you beat the competition by describing how you do things your way. Read on for a few more great reasons why you should join the blogging revolution!
Read morePlan a memorable speech...in three easy steps!
Great speeches vary in tone and content, but they all consider the same elements - who they're for, what they're about and why they're being heard. Here's how to plan yours effectively, so you can conquer any nerves and make your speech memorable for all the right reasons!
Read moreMaking meaningful business connections…in writing
Speaking up in networking groups used to bring me out in a cold sweat. So I sought out the people I really wanted to talk to and introduced myself in the way I'm best at - in writing.
Read moreBeyond the online dating profile - using the power of words to find a perfect match
Writing an online dating profile that reveals the real 'you' takes time and courage - but that special person will appreciate the effort. Read on for a few tips to get you started.
Read more
