Use your sense of style to build trust and win business!
I had a meeting with a potential client last week, about writing some blogs for their company. The set of blogs were going to be ghosted on behalf of different members of the Director team, and as I was told, one of them was “very particular about apostrophes”. Another didn’t want to use abbreviations or slang. They wanted the writing to be personally distinctive; as though they’d written – or spoken – every word completely as themselves.
If you’re looking for ways to sound like you in written communication, you could do worse than to start by considering things like that. How would your friends, clients and colleagues recognise your style of speech from others’?
A style guide is a document produced by many large companies to ensure every piece of written communication is consistent, not only in punctuation and abbreviation, but also to ensure it reflects the brand’s tone and connects with its intended audience. You’d probably be able tell an article printed in The Sun clearly apart from one published in the Financial Times, for example, even if the subject of the article was exactly the same, just by the way it had been written.
Style guides aren’t only relevant to large companies; it’s just as useful for a sole trader or freelancer to develop one, too. Consistency in tone and style when you write will ultimately build recognition and trust from your readers, which is a great start if you’re trying to persuade them to buy something from you.
Style guides also cover audience breakdown – namely, who are you writing for? Consider their tastes and interests; what posts and companies are they connecting with on social media, for example? Do some research to target the people you want to speak to, then pair your own personal style with content that will really spark their interest.
Regardless of your tone and style, there are also a few practical points to consider. What about industry terminology and jargon – will your audience understand them? Think about the style of punctuation you’d like to use; do not start a piece without abbreviations or apostrophes, only to suddenly start using them towards the end. Readers may not notice the actual detail, but they will notice the little ‘jolt’ in their minds as they read, signalling that something about the content wasn't quite right.
Think about what you’d like your audience feel (and then do!) as they finish reading. What words really resonate with you in encapsulating those feelings and actions? Oh, and if you’re a fan of emojis then go ahead and use them, but if you’re not, don’t – even if it seems as though everyone else on the planet is! The aim is to communicate as you, remember?
On that note, don’t forget to make sure your style is consistent when people get to the point of meeting you in person, too – otherwise that sense of trust you worked so hard to develop through your words will be wasted.
So what are you waiting for? Go and get started on that personal style guide, and as ever I’m on hand to help if you get stuck, or simply want some more advice on how to communicate better through developing your personal or corporate voice.
Related Articles
How to Write About Yourself (So You Sound Unique and Interesting!)
Nothing and nobody is boring, once we’re able to understand them properly.
Read more
Mind the Credentials! Why Creative Work Needs More Than ‘Experience and Qualifications’
What kind of creative work are you really looking for?
Read moreHow to Tame the Fear That Lurks Behind “I Haven’t Got Time to Write”
Strategies to beat your writing monster into submission
Read moreThe Art of Asking for Advice (or Why Should I Care if You Want to Be a Writer?)
What's in it for me?
Read more
How Dare They Criticise Me! How To Make Good Use Of Feedback
How not to drown in other people's opinions.
Read moreIt’s All About You – Why Writing Your Best CV Takes Selfishness
Reading your CV should make you smile, because it contains the very essence of who you are, and what you’re all about.
Read more
Why Should I Write About That, When Others Have Done It Already?
Nobody else can tell a story in quite the same way you can.
Read moreWhy (The Right) Words Matter, More Than Ever Before
In these unprecedented times, words count.
Read more(Don’t) Show Your Work: How To Become A Confident Creator
Create like nobody's watching... so that when they are, you're ready.
Read moreHow to Shape Your Book Idea… So You Can’t Wait to Write it!
Maybe you haven’t done anything with that idea yet, because it’s just too vague.
Read moreWhy ‘Explain Your Obvious’ is the Secret of Persuasive Writing
Explaining what’s blatantly obvious to you, could turn out to be advertising gold.
Read moreLacking In Experience? Here’s Why You Should Apply For That Job Anyway
A creative approach could work wonders for your career.
Read more
The Persian Flaw (Or, Why We Don’t Have to Be Perfect When We Write)
Don't let spelling and grammar fears stop you from writing.
Read moreWho Do You Want to Be Today?
This is a story about a career transformation. And Take That.
Read moreWant to Write Like A Human? Mine Your Inner Monologue
"You can’t be on somebody’s side, if you don’t know what they think or how they feel".
Read moreSecret Sauce to Give Your Blog Posts Added Spice
"If you want to grab readers’ attention, you have to start with the heart."
Read more
How I Got Better At Public Speaking
My journey from terrified mumbler to casual speaker, in easy-to-follow steps.
Read moreHow to Transform Your Blog Into a Book
If you have trouble motivating yourself to write that next blog post, whisper a little reminder: this could be a book one day.
Read moreWriting Lessons From Improvised Comedy
There’s something fascinating about a group of people being silly on stage, especially when they’ve probably all got mortgages and serious jobs.
Read more
Does Your Website Need a Copy Refresh? (Mine Did)
Revamping your web copy will give your business the gift of reconnection.
Read moreHow I Rescued My Stalling Novel
Struggling with writing a novel? Find the courage (and the effort!) to really get to know your work.
Read moreHow to Plan Your Career Change CV (Hint: Be Selfish!)
"If you really want to change your career, you have to be determined, and you have to be selfish."
Read moreWriting to Sell? Weird Words and Crazy Phrases To Avoid
This is a blog post unlike any other.
Read moreHow to Write a Review (That's Actually Useful)
Reviews get read, because people assume they might be useful. Don't disappoint them!
Read moreAre you too modest to write a book?
If you've always wanted to write a book, but were put off by the people who already have - help is at hand!
Read moreOK, so you got a six-figure business. That don't impress me much
Where's the value in empty business gurus?
Read more
So, what do you do? How (not) to introduce yourself at networking events
Do you rely on a rehearsed networking pitch?
Read more
Social media bragging - yay or nay?
How to get away with bragging...without bragging about it.
Read moreThe Art of the Written Compliment
If you're too embarrassed to give (or receive!) compliments, writing it all down can work wonders
Read moreLooking for a way to beat the January blues? Start with a letter
It's Universal Letter Writing Week - how will you celebrate?
Read more
Kick-start your writing in 2019 (with a little help from me!)
I’ve gathered together some of my most-read blog posts, tips and tools to help you get writing.
Read moreStuck in a career rut? Get someone else to write your CV – and thrive!
"The right person will help you come across as yourself, but in a prouder, more polished, 'look what I’ve achieved' kind of way"
Read moreHow to give good interview (whatever side of the desk you’re on!)
Simple tips to help you breeze through any interview scenario.
Read moreWhy giving up on social media is a mistake...
Easy tips to help you fit social media nicely into your life - no mindfulness seminars required.
Read moreBeware of the flowers: why customers don't care about your business
Focus on telling interesting business stories that reflect your ideal customers’ lives back to them.
Read moreAppreciate your freelancers, and be rewarded with their best work
How to become every freelancer's favourite client!
Read moreTalk confidently about something you love: set a speaking challenge!
How setting a speaking challenge forced me to talk confidently about the work I love.
Read moreWhy spelling and grammar don't matter
Don't let bad spelling put you off writing the next bestseller!
Read moreWhat's in a name? Captivate and connect with simple business stories
Finding the 'what's', 'whys' and 'hows' of your business will help people connect with you.
Read moreBreak free from your CV: career transformation tips for 2018
Don't let your CV hold you back this year - it's time to think big!
Read moreFive New Year's Resolutions for Freelancers
Lone wolf or team worker - which is best?
How to write interesting content for any business (even yours)
What are your customers really saying about you?
You're writing great content. So why aren't people reading it?
It takes time to craft compelling
Got a book or blog to write? Beat the block and get it done!
November means #NaNoWriMo - so whatever you're working on, it's time to get it done!
Read moreHow will I sound like me, when you're doing the writing?
Ironically, it's when you're writing about yourself that you will sound least like you. Hiring a writer to do it for you can bring a whole host of benefits.
Read moreWhy storytelling is your secret weapon in business (and how to do it properly)
Learn how to live happily ever after through the power of storytelling
Read moreDecoding the mystery of SEO
"SEO" is an often confusing term for those not well-versed in website maintenance. In reality, it's not quite as confusing as you might think!
Read moreWhy writing short copy takes a long time
Writing short copy is often much more frustrating than long tomes! Get started on something short and snappy with these tips.
Read moreTake control of your career this summer
Take advantage of summer downtime to learn and grow in your career - or discover a new one!
Read moreWhy being old is great for business
Age aint nothing but a number, right? Wrong - here's how getting older can be great for business.
Read moreHow to brief your copywriter
Trusting someone else with your words can be one of the best things you do for your business - but it has to be done properly!
Read moreThe Ultimate Guide to... the Ultimate Guide!
A how-to guide for writing the ultimate downloadable guide for your business.
Read moreTry this simple formula to create a killer profile headline!
Headlines are always difficult to write, so here's an easy way to craft something original for your personal and professional profiles.
Read moreWhat do successful entrepreneurs and guests on the Jeremy Kyle Show have in common?
There's a lot of vague career advice out there, so if you're looking for insight that goes beyond "be yourself and follow your passion" you may have to leap before you look!
Read moreHow to beat those pre-presentation jitters
Standing up and presenting to a group of people is something that strikes fear into the hearts of even the most confident people - so if you're an introvert like me, it can really be the stuff of nightmares! Here's how I tackle my nerves head-on, with some careful preparation and relatable content.
Read moreCopywriting for beginners
Whether you want to hire a copywriter, or just want to give it a go yourself, it can be hard to know where to begin. My experience on the copywriting trail has helped me discover a few handy insights.
Read moreOn creating a writer's life
This week I'm responding to the questions people have asked since my Careershifters' Success Story was published recently - all about creating a writer's life.
Read moreHome truths for aspiring remote workers
Remote working is on the increase - so here's some advice on how to work it well!
Read moreDiscovering your unique writer's voice is easier than you think
You don't have to be a professional writer to discover a unique writing voice that speaks to its readers. Finding your own voice is often easier than you might think, and it all starts when you write from the heart.
Read moreReal-life lessons I learned from changing my career
I'm a 'Success Story'! My career change journey was featured on Careershifters' website this week, and I'm incredibly proud of it. But I wouldn't want anybody to think changing my career has been easy. And so this is a reflection of sorts, on where I was when I began, and how I've ended up where I am now.
Read moreNo job for life? How a tailored approach to job-hopping can win your next career move
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.
Read moreThe truth about blogging for business
Are you reading this over coffee, or maybe as you wait for a late train? Blogging for business is a handy way to keep in regular contact with your followers and show them the human side of your company, but it can be difficult to keep it going once you've started. It's worth it, though - so here are a few tips to keep your blog posts consistent and entertaining.
Read moreHow to write your first CV
Writing a CV is tough enough when you've got years of experience under your belt, but when you're just leaving education it often feels like you haven't got anything to shout about. Here's how to write a first CV that will stand out from all those bland lists of education dates and shop jobs!
Read more“Telling it like it is” – giving effective feedback in writing
There's a new trend sweeping Silicon Valley - giving honest and direct feedback to your colleagues. Before you go rushing in, focus your message by writing it down first...your colleagues and your career will thank you for it!
Read moreShare your expertise - write a business book!
All those celebrated business gurus had to start somewhere...and the most successful ones know how to tell their stories in a relatable way that inspires others to act on their dreams and ideas. By writing a business book, you can do just that yourself!
Read moreRead this before you write your next recruitment ad!
Writing a recruitment ad is often a rushed activity, with the words used ones you've read many times before ("dynamic" anyone?) Here's how the Banks children managed to recruit their ideal candidate - Mary Poppins! - by using clear and creative words that stood out.
Read moreThe bracing benefits of a car-free business life
What better way to kick off a new year by getting out into the fresh air? Here's how I manage a busy working life as a non-driver - and it's not as hard as you might think!
Read more‘CV Greatest Hits’ Countdown – 10 ultimate CV tips to prepare you for the Great 2017 Job Hunt!
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!
Read moreGive yourself a special Christmas gift...a happy working life in 2017!
If you're stuck in a job you don't particularly like, mindlessly searching job boards for something else, it can be hard to dredge up any enthusiasm to make a change. But that little bit of rest time between Christmas and a brand new year beginning is perfect for considering exactly what you want, and how to take the very first step towards making 2017 your happy work year!
Read moreHow to write your life story
With a new year on the horizon, why not make a resolution to tell your life story? Committing your personal tales to paper can be a rich and rewarding experience for you to write and others to read...for generations to come. Here's how to get started.
Read moreWriting to get what you want at work!
Have you ever thought that making a few tweaks to your working life would help make living it much easier? Harness the power of well-chosen words to state your case and win better work-life balance in the process.
Read moreFitting in ‘me’ projects – five panic-free time management tips for the professionally overwhelmed
Is time getting the better of you? With a growing business, several passion projects on the go, books to read and friends I'd quite like to see, I was starting to feel overwhelmed...until I decided to take a closer look at planning my time more effectively. Here's how you can do the same.
Read moreUse your sense of style to build trust and win business!
Looking for ways to sound consistent and authentic in your written communications? Here are a few tried, tested and original ways to do just that.
Read moreGhost stories…how shadowy script can light up your life and work
BOO! Like a ripe pumpkin Hallowe'en has rolled around yet again, so what better time to extol the benefits of ghostwriting, definitely not just the province of bargain-bin bound celebrities.
Read more"I'm a Quiet Revolutionary..." she whispered
I'm very proud indeed to be featured as this week's 'Quiet Revolutionary' - a celebration of all things introverted.
Read moreSTOP! Attention-grabbing writing – made easy
Everybody's busy these days - far too busy to read all the words that come their way. Get the right people to read YOURS by honing in on your ideal audience and creating compelling copy that will get them hooked.
Read morePersonal copywriting - attract a new boss AND a new relationship with the perfect profile!
Are your online profiles a bit lacklustre? Don't waste a perfect opportunity to speak directly to the boss or partner of your dreams - use the power of personal copywriting to describe what makes you, you - and get ready to reap the rewards!
Read moreThe (Not-So) Secret Life of an HR Manager
Ever wonder what your HR Manager is really thinking, or what they do all day? I worked in this oft-misunderstood profession for a number of years and now I'm safely out of it, I'm free to vent!
Read moreGoing it alone - surviving self-employment
Going it alone, releasing yourself from the shackles of a traditional nine-to-five, is exhilarating. It's also incredibly scary! To celebrate my first quarter-year in business, here are some of the most important lessons I've learned from the front line.
Read moreBlogging - not just for hipsters and sicksters*
Regular blog posts - especially if you run a business - can drastically increase your following, as well as helping you beat the competition by describing how you do things your way. Read on for a few more great reasons why you should join the blogging revolution!
Read morePlan a memorable speech...in three easy steps!
Great speeches vary in tone and content, but they all consider the same elements - who they're for, what they're about and why they're being heard. Here's how to plan yours effectively, so you can conquer any nerves and make your speech memorable for all the right reasons!
Read moreMaking meaningful business connections…in writing
Speaking up in networking groups used to bring me out in a cold sweat. So I sought out the people I really wanted to talk to and introduced myself in the way I'm best at - in writing.
Read moreSpecial Deliveries - writing fabulous letters
Getting the tone of a letter right - especially when you're writing to someone you don't know - can be difficult. No matter whom you're writing to, here's how to get started on a letter that's relevant, informative and authentic.
Read more