With so very much online business advice available – from increasing bread-and-butter sales and strategising dynamic online marketing, to remaining authentic and on-message with your branding at all times – it’s easy to feel that while everybody else seems to be flying high, you might not quite have your eye on everything.
So you check your social media feed for a quick break, and you’re immediately hit between the eyes with a new plethora of advice. “10 Twitter mistakes!” “Five easy ways to use Instagram!” “Things You’re Not Doing on LinkedIn But Should Be!” “Improve your followers’ daily lives and they’ll love you forever!” You know the kind of thing.
Then there are the parade of often slightly hysterical posts from online marketing companies, telling you that you must monitor all your website analytics every three seconds, because if you don’t, gremlins will come and get you in your sleep. Or something very much like that.
While it’s really fantastic to have the opportunity to learn from the experts and those who have been out there before you (it is wise to check your analytics every once in a while; I often ask my copywriting clients to have a quick look at their website’s bounce rate before and after I’ve provided new copy for them)…who actually has the time to read every single piece of advice they encounter on the web, let alone put it into practice?
The trick to cutting through all this noise, as I’ve recently discovered, is simple. Basically, you have to know stuff about you and your business. Namely, the type of work you like to do, who you like to do it for, and where you’re most likely to find it.
And so my approach is to base my online strategies on what might appeal to me, as a regular and slightly cynical person-about-town (and in turn, the very sort of people I like to work with).
For example, pictures don’t play to my strengths and I’m not a particularly ‘visual’ person, so I decided not to set up an Instagram account at all. This means I’ll never have to click on any Instagram-related advice posts (it also means I won’t feel compelled to post endless pictures of cups of coffee along with the tagline “Hard at work!”. If you’re reading this, please simply assume that I am, a) ALWAYS hard at work, and b) ALWAYS drinking coffee).
There are also a lot of online articles around that advise you how to write compelling blogs or online posts – usually amounting to a headline stating “Five great ways to…”or “10 mistakes about…” to pique interest, actually providing the advice, then ending with a call to action (read on for mine, you’re almost there!)
Again, while this is good advice, before you post anything at all I would recommend making sure that you’re happy with it. Do the words speak with your voice; would you read them and feel compelled to buy something, or use the services they’re promoting? If you wouldn’t, try again – or ask a professional to take a look at it for you.
See, I told you there’d be a call to action.
(And here’s another one, because with Christmas and a brand new year clearly visible on the horizon, you might be feeling it’s time to take a look at your online presence and make a few changes. If you are, I’m here for you – get in touch for a free consultation, preferably over coffee!)
I'm a friendly and professional writer, reviewer and editor who works with warmth, humour and flexibility.
Creating a schedule can be a difficult task, especially when you're planning for work you're not being paid for - or that nobody is expecting! Here's how to get started on crafting a time plan that will work for you.Read more
You don't have to be a professional writer to discover a unique writing voice that speaks to its readers. Finding your own voice is often easier than you might think, and it all starts when you write from the heart.Read more
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.Read more
Going freelance doesn't mean you have to accept every piece of work that comes your way. Being discerning with your time and effort will help you reap the rewards of being your own boss...and you'll get to work with some great people too!Read more
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!Read more
With a new year on the horizon, why not make a resolution to tell your life story? Committing your personal tales to paper can be a rich and rewarding experience for you to write and others to read...for generations to come. Here's how to get started.Read more
Are you often left with the feeling that you don't quite know enough about all the online tools you can use to promote your business? How about website analytics...shouldn't you be checking them every five minutes just like the experts say? Relax - here's how to take advantage of all the advice available online, by defining exactly what YOU want to know.Read more
Is time getting the better of you? With a growing business, several passion projects on the go, books to read and friends I'd quite like to see, I was starting to feel overwhelmed...until I decided to take a closer look at planning my time more effectively. Here's how you can do the same.Read more
BOO! Like a ripe pumpkin Hallowe'en has rolled around yet again, so what better time to extol the benefits of ghostwriting, definitely not just the province of bargain-bin bound celebrities.Read more
An encounter with a corporate headhunter made me question my career - why was I still doing something I didn't love? Here's how I formulated my corporate escape plan and found a career I truly enjoy.Read more
Everybody's busy these days - far too busy to read all the words that come their way. Get the right people to read YOURS by honing in on your ideal audience and creating compelling copy that will get them hooked.Read more
Going it alone, releasing yourself from the shackles of a traditional nine-to-five, is exhilarating. It's also incredibly scary! To celebrate my first quarter-year in business, here are some of the most important lessons I've learned from the front line.Read more
Regular blog posts - especially if you run a business - can drastically increase your following, as well as helping you beat the competition by describing how you do things your way. Read on for a few more great reasons why you should join the blogging revolution!Read more