Read this before you write your next recruitment ad!
Let's face it, one of the best recruitment ads of all time is ‘The Perfect Nanny,’ a letter written (and sung!) by the Banks children in the classic film ‘Mary Poppins’.
As a former HR Manager, I'll ask politely that we skim over the discriminatory aspect of asking someone applying for a job to be wart-free and “fairly pretty” and instead concentrate on the principles that made it attract the very best candidate the Banks children could hope for.
Who are you looking for?
First, it sets out in detail exactly what kind of person should apply. You’ll need to be fun and cheery, with lots of energy to play games – great start! And what’s even better is that the words “dynamic” and “self-motivated” don’t appear once.
Before you write your ad, give some thought to the kind of person you want to apply, and then tell them about the job in simple language that reflects your company and the type of people who work there. Don’t just blandly list the job description, followed by a few generic words and phrases everybody uses.
Would Mary Poppins have looked twice at that letter had it said “You will be passionate about nannying, working alongside a high-performing team in a fast-paced environment to drive sustainable change across the childcare landscape”?
What will they be doing?
A job title says a lot about the day-to-day duties of a role already, and the Banks children don’t waste time boringly setting out what a nanny is. Instead, they very clearly explain exactly what she will need to do: “Take us on outings, give us treats. Sing songs, bring sweets.”
Job done!
What will they get?
The Banks’ benefits package isn’t exactly a gold-star healthcare plan and an incremental bonus, but the letter does describe what you get and how you get it – namely that your spectacles won’t be hidden and your tea will remain un-tampered with. In return, all you need to do is not scold or dominate. Easy.
If you’re looking for a better and more original way to write a recruitment ad, why not follow the Banks’ example and start by asking the people who’ll be working with the new recruit exactly what they’re looking for? I’m willing to guess you won’t hear a collection of skim-worthy words like “dynamic” or “passionate”, and they won’t be able to complain later on that you recruited someone totally unsuitable for their team – so everybody wins!
Can I write anything recruitment-related for you, or maybe even polish up your CV now that we’ve headed into a brand new year? I’m always happy to talk about new ideas, so feel free to get in contact for a coffee and a chat!
Related Articles
Lacking In Experience? Here’s Why You Should Apply For That Job Anyway
A creative approach could work wonders for your career.
Read more
The Persian Flaw (Or, Why We Don’t Have to Be Perfect When We Write)
Don't let spelling and grammar fears stop you from writing.
Read moreWho Do You Want to Be Today?
This is a story about a career transformation. And Take That.
Read moreWant to Write Like A Human? Mine Your Inner Monologue
"You can’t be on somebody’s side, if you don’t know what they think or how they feel".
Read moreSecret Sauce to Give Your Blog Posts Added Spice
"If you want to grab readers’ attention, you have to start with the heart."
Read more
How I Got Better At Public Speaking
My journey from terrified mumbler to casual speaker, in easy-to-follow steps.
Read moreHow to Transform Your Blog Into a Book
If you have trouble motivating yourself to write that next blog post, whisper a little reminder: this could be a book one day.
Read more
Does Your Website Need a Copy Refresh? (Mine Did)
Revamping your web copy will give your business the gift of reconnection.
Read moreHow to Plan Your Career Change CV (Hint: Be Selfish!)
"If you really want to change your career, you have to be determined, and you have to be selfish."
Read moreHow to Write a Review (That's Actually Useful)
Reviews get read, because people assume they might be useful. Don't disappoint them!
Read moreAre you too modest to write a book?
If you've always wanted to write a book, but were put off by the people who already have - help is at hand!
Read moreOK, so you got a six-figure business. That don't impress me much
Where's the value in empty business gurus?
Read more
So, what do you do? How (not) to introduce yourself at networking events
Do you rely on a rehearsed networking pitch?
Read more
Social media bragging - yay or nay?
How to get away with bragging...without bragging about it.
Read moreThe Art of the Written Compliment
If you're too embarrassed to give (or receive!) compliments, writing it all down can work wonders
Read moreLooking for a way to beat the January blues? Start with a letter
It's Universal Letter Writing Week - how will you celebrate?
Read more
Kick-start your writing in 2019 (with a little help from me!)
I’ve gathered together some of my most-read blog posts, tips and tools to help you get writing.
Read moreStuck in a career rut? Get someone else to write your CV – and thrive!
"The right person will help you come across as yourself, but in a prouder, more polished, 'look what I’ve achieved' kind of way"
Read moreHow to give good interview (whatever side of the desk you’re on!)
Simple tips to help you breeze through any interview scenario.
Read moreWhy giving up on social media is a mistake...
Easy tips to help you fit social media nicely into your life - no mindfulness seminars required.
Read moreBeware of the flowers: why customers don't care about your business
Focus on telling interesting business stories that reflect your ideal customers’ lives back to them.
Read moreAppreciate your freelancers, and be rewarded with their best work
How to become every freelancer's favourite client!
Read moreTalk confidently about something you love: set a speaking challenge!
How setting a speaking challenge forced me to talk confidently about the work I love.
Read moreWhy spelling and grammar don't matter
Don't let bad spelling put you off writing the next bestseller!
Read moreWhat's in a name? Captivate and connect with simple business stories
Finding the 'what's', 'whys' and 'hows' of your business will help people connect with you.
Read moreFive New Year's Resolutions for Freelancers
Lone wolf or team worker - which is best?
How to write interesting content for any business (even yours)
What are your customers really saying about you?
You're writing great content. So why aren't people reading it?
It takes time to craft compelling
Got a book or blog to write? Beat the block and get it done!
November means #NaNoWriMo - so whatever you're working on, it's time to get it done!
Read moreWhy storytelling is your secret weapon in business (and how to do it properly)
Learn how to live happily ever after through the power of storytelling
Read moreDecoding the mystery of SEO
"SEO" is an often confusing term for those not well-versed in website maintenance. In reality, it's not quite as confusing as you might think!
Read moreTake control of your career this summer
Take advantage of summer downtime to learn and grow in your career - or discover a new one!
Read moreWhy being old is great for business
Age aint nothing but a number, right? Wrong - here's how getting older can be great for business.
Read moreHow to brief your copywriter
Trusting someone else with your words can be one of the best things you do for your business - but it has to be done properly!
Read moreThe Ultimate Guide to... the Ultimate Guide!
A how-to guide for writing the ultimate downloadable guide for your business.
Read moreTry this simple formula to create a killer profile headline!
Headlines are always difficult to write, so here's an easy way to craft something original for your personal and professional profiles.
Read moreWhat do successful entrepreneurs and guests on the Jeremy Kyle Show have in common?
There's a lot of vague career advice out there, so if you're looking for insight that goes beyond "be yourself and follow your passion" you may have to leap before you look!
Read moreHow to beat those pre-presentation jitters
Standing up and presenting to a group of people is something that strikes fear into the hearts of even the most confident people - so if you're an introvert like me, it can really be the stuff of nightmares! Here's how I tackle my nerves head-on, with some careful preparation and relatable content.
Read moreCopywriting for beginners
Whether you want to hire a copywriter, or just want to give it a go yourself, it can be hard to know where to begin. My experience on the copywriting trail has helped me discover a few handy insights.
Read moreOn creating a writer's life
This week I'm responding to the questions people have asked since my Careershifters' Success Story was published recently - all about creating a writer's life.
Read moreHome truths for aspiring remote workers
Remote working is on the increase - so here's some advice on how to work it well!
Read moreDiscovering your unique writer's voice is easier than you think
You don't have to be a professional writer to discover a unique writing voice that speaks to its readers. Finding your own voice is often easier than you might think, and it all starts when you write from the heart.
Read moreReal-life lessons I learned from changing my career
I'm a 'Success Story'! My career change journey was featured on Careershifters' website this week, and I'm incredibly proud of it. But I wouldn't want anybody to think changing my career has been easy. And so this is a reflection of sorts, on where I was when I began, and how I've ended up where I am now.
Read moreNo job for life? How a tailored approach to job-hopping can win your next career move
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.
Read moreThe truth about blogging for business
Are you reading this over coffee, or maybe as you wait for a late train? Blogging for business is a handy way to keep in regular contact with your followers and show them the human side of your company, but it can be difficult to keep it going once you've started. It's worth it, though - so here are a few tips to keep your blog posts consistent and entertaining.
Read moreHow to write your first CV
Writing a CV is tough enough when you've got years of experience under your belt, but when you're just leaving education it often feels like you haven't got anything to shout about. Here's how to write a first CV that will stand out from all those bland lists of education dates and shop jobs!
Read more“Telling it like it is” – giving effective feedback in writing
There's a new trend sweeping Silicon Valley - giving honest and direct feedback to your colleagues. Before you go rushing in, focus your message by writing it down first...your colleagues and your career will thank you for it!
Read moreShare your expertise - write a business book!
All those celebrated business gurus had to start somewhere...and the most successful ones know how to tell their stories in a relatable way that inspires others to act on their dreams and ideas. By writing a business book, you can do just that yourself!
Read moreRead this before you write your next recruitment ad!
Writing a recruitment ad is often a rushed activity, with the words used ones you've read many times before ("dynamic" anyone?) Here's how the Banks children managed to recruit their ideal candidate - Mary Poppins! - by using clear and creative words that stood out.
Read moreThe bracing benefits of a car-free business life
What better way to kick off a new year by getting out into the fresh air? Here's how I manage a busy working life as a non-driver - and it's not as hard as you might think!
Read more‘CV Greatest Hits’ Countdown – 10 ultimate CV tips to prepare you for the Great 2017 Job Hunt!
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!
Read moreGive yourself a special Christmas gift...a happy working life in 2017!
If you're stuck in a job you don't particularly like, mindlessly searching job boards for something else, it can be hard to dredge up any enthusiasm to make a change. But that little bit of rest time between Christmas and a brand new year beginning is perfect for considering exactly what you want, and how to take the very first step towards making 2017 your happy work year!
Read moreHow to write your life story
With a new year on the horizon, why not make a resolution to tell your life story? Committing your personal tales to paper can be a rich and rewarding experience for you to write and others to read...for generations to come. Here's how to get started.
Read moreWriting to get what you want at work!
Have you ever thought that making a few tweaks to your working life would help make living it much easier? Harness the power of well-chosen words to state your case and win better work-life balance in the process.
Read moreFitting in ‘me’ projects – five panic-free time management tips for the professionally overwhelmed
Is time getting the better of you? With a growing business, several passion projects on the go, books to read and friends I'd quite like to see, I was starting to feel overwhelmed...until I decided to take a closer look at planning my time more effectively. Here's how you can do the same.
Read moreUse your sense of style to build trust and win business!
Looking for ways to sound consistent and authentic in your written communications? Here are a few tried, tested and original ways to do just that.
Read moreGhost stories…how shadowy script can light up your life and work
BOO! Like a ripe pumpkin Hallowe'en has rolled around yet again, so what better time to extol the benefits of ghostwriting, definitely not just the province of bargain-bin bound celebrities.
Read more"I'm a Quiet Revolutionary..." she whispered
I'm very proud indeed to be featured as this week's 'Quiet Revolutionary' - a celebration of all things introverted.
Read moreSTOP! Attention-grabbing writing – made easy
Everybody's busy these days - far too busy to read all the words that come their way. Get the right people to read YOURS by honing in on your ideal audience and creating compelling copy that will get them hooked.
Read morePersonal copywriting - attract a new boss AND a new relationship with the perfect profile!
Are your online profiles a bit lacklustre? Don't waste a perfect opportunity to speak directly to the boss or partner of your dreams - use the power of personal copywriting to describe what makes you, you - and get ready to reap the rewards!
Read moreThe (Not-So) Secret Life of an HR Manager
Ever wonder what your HR Manager is really thinking, or what they do all day? I worked in this oft-misunderstood profession for a number of years and now I'm safely out of it, I'm free to vent!
Read moreGoing it alone - surviving self-employment
Going it alone, releasing yourself from the shackles of a traditional nine-to-five, is exhilarating. It's also incredibly scary! To celebrate my first quarter-year in business, here are some of the most important lessons I've learned from the front line.
Read morePlan a memorable speech...in three easy steps!
Great speeches vary in tone and content, but they all consider the same elements - who they're for, what they're about and why they're being heard. Here's how to plan yours effectively, so you can conquer any nerves and make your speech memorable for all the right reasons!
Read moreSpecial Deliveries - writing fabulous letters
Getting the tone of a letter right - especially when you're writing to someone you don't know - can be difficult. No matter whom you're writing to, here's how to get started on a letter that's relevant, informative and authentic.
Read more
