Strange question, right? How could posting on social media possibly be crushing your business, when every time you update your status, you’re making
When you scroll through your social media feeds, you’ve probably noticed that some of the updates aren’t very good. They use low-quality images, there are more than a few spelling mistakes, or you click on a video featuring an uninspiring presenter.
You know some of these businesses, and in spite of these lacklustre updates, you also know they’re very good at what they do. They've been encouraged to build and grow an audience on social media – so they’re valiantly doing everything they can to achieve just that.
But social media isn’t a magic marketing potion.
It can be easy to think that simply posting regularly is all you need to do in order to get attention. But have you thought about what those posts are actually telling casual observers about you and your business?
Case in point: the image I’ve used here, which I created myself on Canva in an attempt to post something a bit ‘different’ on social media.
I’m not a designer, and I’m not blessed with a designer’s creative eye – two things that are immediately apparent upon looking at that image!
I spent ages creating that picture (yes, I know), and though I wasn’t happy I posted it anyway, because, well…I had to post something that day, or people might have forgotten I exist.
I regretted it almost immediately. I’m a writer who prides myself on producing high quality, personalised content. Do you get that impression from my hastily-created Canva image? I certainly don’t, and it’s my business!
My advice? Stick with all the things you’re actually good at – if you want to branch out with something you’re not, ask someone who is to do it for you instead.
Are you doing your business a disservice with your social media updates? If you’re bravely using skills you don’t have to promote the ones you do have – then yes, you probably are.
Remember that more ‘Likes’ and views might make you feel good, but they don’t automatically mean more business. Unless people tell you exactly why they’ve clicked on your content, you won’t know – and it could be for many reasons other than wanting to do business with you.
Example: I’ve got a morbid fascination with badly written content, so I actively seek it out (maybe it’s just so I can reassure myself that I'm able to do better!) Unfortunately, the careless impression I have of businesses that use badly written content means I’m unlikely to work with them. I just want to revel in their badness over a nice coffee and a biscuit.
And so the moral of this story is: when it comes to social media - or anything else for that matter - stick with what you know you’re good at, and ignore or outsource the rest.
We’re approaching a brand new year! It’s a great time to create some inspirational content that showcases you and your business at their very best. If you’re short on time, or your way with words is on a par with my skills on Canva, then… well, you know where I am.
I'm a friendly and professional writer, reviewer and editor who works with warmth, humour and flexibility.
There's a lot of vague career advice out there, so if you're looking for insight that goes beyond "be yourself and follow your passion" you may have to leap before you look!Read more
Creating a schedule can be a difficult task, especially when you're planning for work you're not being paid for - or that nobody is expecting! Here's how to get started on crafting a time plan that will work for you.Read more
You don't have to be a professional writer to discover a unique writing voice that speaks to its readers. Finding your own voice is often easier than you might think, and it all starts when you write from the heart.Read more
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.Read more
Going freelance doesn't mean you have to accept every piece of work that comes your way. Being discerning with your time and effort will help you reap the rewards of being your own boss...and you'll get to work with some great people too!Read more
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!Read more
Are you often left with the feeling that you don't quite know enough about all the online tools you can use to promote your business? How about website analytics...shouldn't you be checking them every five minutes just like the experts say? Relax - here's how to take advantage of all the advice available online, by defining exactly what YOU want to know.Read more
BOO! Like a ripe pumpkin Hallowe'en has rolled around yet again, so what better time to extol the benefits of ghostwriting, definitely not just the province of bargain-bin bound celebrities.Read more
Regular blog posts - especially if you run a business - can drastically increase your following, as well as helping you beat the competition by describing how you do things your way. Read on for a few more great reasons why you should join the blogging revolution!Read more
Speaking up in networking groups used to bring me out in a cold sweat. So I sought out the people I really wanted to talk to and introduced myself in the way I'm best at - in writing.Read more