Discovering your unique writer's voice is easier than you think
Whether you want to write a short story, a personal profile or some web copy for your business, it can be difficult to find your unique ‘voice’ – the sentiment that weaves through your chosen words to form an instant impression in your readers’ minds.
If you’re writing for business, you’ll probably want to use a professional voice that leaves readers wanting to buy from you. Writing a short story means finding an expressive voice that resonates with readers, making them empathise with and experience intense emotion alongside your characters.
So it goes to follow that getting your writing voice right is important – but it’s often not quite as difficult to get right as you might think.
It might sound strange to say this when I’m in the business of trying to win writing work for myself! – but there have been occasions when I’ve told prospective clients that they don’t really need me, because the piece of writing sent for me to look over already captures everything they were looking for.
For example, I recently returned a job application letter to someone looking for a new role, anxious to make the right impression. I read through the job specification he sent me, and then his letter, which had been well-crafted, properly tailored to the role and was just the right length. More than that, from our conversation beforehand I could see that his letter read clearly like him.
When I first started out on my freelance writing career I was given a brief to write some website copy for a local decorating business. The owner was keen to project a more professional image and insisted he couldn’t do this himself, even though he really enjoyed writing about his business on social media.
I read his social media updates, and his writing had so much wonderful warmth and heart throughout, that to have made it more ‘professional’ would have taken away from his obvious love for the work he did. That was his unique voice; it was what set him apart from his competitors with their slick-as-anything images, and while I made some obvious corrections (spelling and grammar is still important, folks!) and guided him through his website copy, the actual words were his.
An avid reader, I often pick up books or read writing online that really shouldn’t work – novels that have been translated into English are classic examples! – because sentences have been constructed using English that’s too correct, or they read in a way that would sound awkward if they were spoken aloud. Yet I keep on reading, because something about the story or the characters pull me in, and the writing itself, though technically flawed, is endearingly unique.
If you’re trying to write something important yourself, worrying that you might not create the right impression, I recommend simply beginning by writing from the heart. Yes, it sounds cheesy, but you’d be surprised how it so often works!
Give your words to an objective someone else to read, then ask them to describe their very first impression. If it’s what you’re looking for, then congratulations – you’ve found your voice.
Need any help finding your voice in words? I can help – simply get in contact for a chat.
Related Articles
Ramp up your summer content to reap winter rewards
Keep your summer content fresh and updated to be remembered all year long.
Read more
Appreciate your freelancers, and be rewarded with their best work
How to become every freelancer's favourite client!
Read moreWhy a degree doesn't equal real-world competence
Sometimes, just putting the work in is enough.
Read moreWhat's in a name? Captivate and connect with simple business stories
Finding the 'what's', 'whys' and 'hows' of your business will help people connect with you.
Read moreFive New Year's Resolutions for Freelancers
Are your social media posts crushing your business?
Lone wolf or team worker - which is best?
How to write interesting content for any business (even yours)
What are your customers really saying about you?
You're writing great content. So why aren't people reading it?
It takes time to craft compelling
Got a book or blog to write? Beat the block and get it done!
November means #NaNoWriMo - so whatever you're working on, it's time to get it done!
Read moreHow will I sound like me, when you're doing the writing?
Ironically, it's when you're writing about yourself that you will sound least like you. Hiring a writer to do it for you can bring a whole host of benefits.
Read moreTake control of your career this summer
Take advantage of summer downtime to learn and grow in your career - or discover a new one!
Read moreWhy being old is great for business
Age aint nothing but a number, right? Wrong - here's how getting older can be great for business.
Read moreWhy you definitely shouldn't write a book in a weekend!
Writing books is big business - or at least it can be, if you get it right. For starters, this means not rushing the process!
Read moreThe Ultimate Guide to... the Ultimate Guide!
A how-to guide for writing the ultimate downloadable guide for your business.
Read moreTry this simple formula to create a killer profile headline!
Headlines are always difficult to write, so here's an easy way to craft something original for your personal and professional profiles.
Read moreWhat do successful entrepreneurs and guests on the Jeremy Kyle Show have in common?
There's a lot of vague career advice out there, so if you're looking for insight that goes beyond "be yourself and follow your passion" you may have to leap before you look!
Read moreOn creating a writer's life
This week I'm responding to the questions people have asked since my Careershifters' Success Story was published recently - all about creating a writer's life.
Read moreHome truths for aspiring remote workers
Remote working is on the increase - so here's some advice on how to work it well!
Read moreDiscovering your unique writer's voice is easier than you think
You don't have to be a professional writer to discover a unique writing voice that speaks to its readers. Finding your own voice is often easier than you might think, and it all starts when you write from the heart.
Read moreReal-life lessons I learned from changing my career
I'm a 'Success Story'! My career change journey was featured on Careershifters' website this week, and I'm incredibly proud of it. But I wouldn't want anybody to think changing my career has been easy. And so this is a reflection of sorts, on where I was when I began, and how I've ended up where I am now.
Read moreNo job for life? How a tailored approach to job-hopping can win your next career move
Did you know that so-called 'job-hopping' can be an asset to your career search? Whether you prefer stability or excitement in your career, planning your next move is all about packaging your skills and making the right kind of approach.
Read moreWhy it's sometimes OK to turn down freelance work
Going freelance doesn't mean you have to accept every piece of work that comes your way. Being discerning with your time and effort will help you reap the rewards of being your own boss...and you'll get to work with some great people too!
Read more“Telling it like it is” – giving effective feedback in writing
There's a new trend sweeping Silicon Valley - giving honest and direct feedback to your colleagues. Before you go rushing in, focus your message by writing it down first...your colleagues and your career will thank you for it!
Read moreShare your expertise - write a business book!
All those celebrated business gurus had to start somewhere...and the most successful ones know how to tell their stories in a relatable way that inspires others to act on their dreams and ideas. By writing a business book, you can do just that yourself!
Read moreRead this before you write your next recruitment ad!
Writing a recruitment ad is often a rushed activity, with the words used ones you've read many times before ("dynamic" anyone?) Here's how the Banks children managed to recruit their ideal candidate - Mary Poppins! - by using clear and creative words that stood out.
Read more‘CV Greatest Hits’ Countdown – 10 ultimate CV tips to prepare you for the Great 2017 Job Hunt!
'Greatest Hits' countdowns are rife at this time of year - so now, here's one featuring the best CV advice. This list will give you the ultimate steer if you're looking to get your CV on track for the new year job hunt. Wishing you a very happy 2017!
Read moreGive yourself a special Christmas gift...a happy working life in 2017!
If you're stuck in a job you don't particularly like, mindlessly searching job boards for something else, it can be hard to dredge up any enthusiasm to make a change. But that little bit of rest time between Christmas and a brand new year beginning is perfect for considering exactly what you want, and how to take the very first step towards making 2017 your happy work year!
Read moreHow to write your life story
With a new year on the horizon, why not make a resolution to tell your life story? Committing your personal tales to paper can be a rich and rewarding experience for you to write and others to read...for generations to come. Here's how to get started.
Read moreWriting to get what you want at work!
Have you ever thought that making a few tweaks to your working life would help make living it much easier? Harness the power of well-chosen words to state your case and win better work-life balance in the process.
Read moreHow to pinpoint useful e-information for your business…without going crazy in the crowd!
Are you often left with the feeling that you don't quite know enough about all the online tools you can use to promote your business? How about website analytics...shouldn't you be checking them every five minutes just like the experts say? Relax - here's how to take advantage of all the advice available online, by defining exactly what YOU want to know.
Read moreFitting in ‘me’ projects – five panic-free time management tips for the professionally overwhelmed
Is time getting the better of you? With a growing business, several passion projects on the go, books to read and friends I'd quite like to see, I was starting to feel overwhelmed...until I decided to take a closer look at planning my time more effectively. Here's how you can do the same.
Read moreUse your sense of style to build trust and win business!
Looking for ways to sound consistent and authentic in your written communications? Here are a few tried, tested and original ways to do just that.
Read moreGhost stories…how shadowy script can light up your life and work
BOO! Like a ripe pumpkin Hallowe'en has rolled around yet again, so what better time to extol the benefits of ghostwriting, definitely not just the province of bargain-bin bound celebrities.
Read moreSTOP! Attention-grabbing writing – made easy
Everybody's busy these days - far too busy to read all the words that come their way. Get the right people to read YOURS by honing in on your ideal audience and creating compelling copy that will get them hooked.
Read moreThe (Not-So) Secret Life of an HR Manager
Ever wonder what your HR Manager is really thinking, or what they do all day? I worked in this oft-misunderstood profession for a number of years and now I'm safely out of it, I'm free to vent!
Read moreBlogging - not just for hipsters and sicksters*
Regular blog posts - especially if you run a business - can drastically increase your following, as well as helping you beat the competition by describing how you do things your way. Read on for a few more great reasons why you should join the blogging revolution!
Read more
Have you ever wondered how working with a writer could boost your business and career prospects, or even keep your personal life on track? I can help you in so many ways...take a look at a few really good reasons for you to work with me!
Read morePlan a memorable speech...in three easy steps!
Great speeches vary in tone and content, but they all consider the same elements - who they're for, what they're about and why they're being heard. Here's how to plan yours effectively, so you can conquer any nerves and make your speech memorable for all the right reasons!
Read moreMaking meaningful business connections…in writing
Speaking up in networking groups used to bring me out in a cold sweat. So I sought out the people I really wanted to talk to and introduced myself in the way I'm best at - in writing.
Read moreSpecial Deliveries - writing fabulous letters
Getting the tone of a letter right - especially when you're writing to someone you don't know - can be difficult. No matter whom you're writing to, here's how to get started on a letter that's relevant, informative and authentic.
Read moreScientific Advertising – what a book written in 1923 can teach us about connecting in 2016
How a seminal book written in 1923 can help us connect with customers by using compelling copy in 2016
Read more
