How will I sound like me, when you're doing the writing?

This is probably the first question I’m asked when meeting with a potential client.

It’s a fair question!  After all, writing is a personal process.  How could somebody else possibly sort through all that jumble inside your head and turn it into something that’s not only captivating, but coherently you?

Ironically, when you’re writing about yourself you will often sound less like the real ‘you’ than ever before.  Particularly when it comes to business, people unconsciously tend to write about a far more polished (read: distant and unrelatable) person instead, or one that they think customers might prefer, instead of the real them at their best.

You probably already know that if you’re struggling with something wordy, hiring a professional writer can take precious time off your hands.  But what if you could also trust that writer with all those haphazard thoughts and ideas you’ve had, but never did anything with because you didn’t know where to start?

If all that sounds far too good to be true, it doesn’t have to be!  Here’s how hiring a professional writer can give you back your time and clear your head for business.

A writer will help clarify your thinking

You might have thought about starting a blog, but were worried about coming up with ideas regularly enough.  You may want to refresh your website, or create a new one, but when you sit down to write about your business – not to mention yourself! – you’re stuck.  

When you hire a writer, you’re not just getting finely crafted words, you’re also getting an unofficial therapy session!  Each job will start with a consultation, often free of charge, during which you’ll have to get back to basics about your business and explain how you work. 

This is where your uniqueness comes from, and this is what your writer will capture, in a compelling message with words you would actually use.

A good writer is a great listener!

Writing is seen as an isolating profession.  In fact, writers have to be good listeners and excellent observers to produce creative and relatable content. 

Once you build a professional relationship with a writer, you’ll be able to discuss your thoughts with them in a free and enjoyable way.  Creative people aren’t put off by random or half-thought ideas, and more often than not your conversation will spark a whole host of new ones in the process!

A writer will often give you a brand new perspective on your business

Choosing a writer who doesn’t have a background in your industry can seem like a bad business move, yet in reality it’s one of the best decisions you can make.

Why?  Your writer will immediately have to put themselves in the customer’s shoes, asking questions and providing insight that may not be immediately obvious to someone already familiar with your industry.

Better still, they’ll cut through the jargon and the sales-speak and get to the heart of what’s important to your customers, using your unique business benefits, language and approach to help them understand just what you could do for them.

Doesn’t that sound good?

Would you like a free consultation to discuss how your ideas could be expressed in words?  If so, what are you waiting for!  Get in touch and let’s talk.

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