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Why ‘Explain Your Obvious’ is the Secret of Persuasive Writing

Explaining what’s blatantly obvious to you, could turn out to be advertising gold.

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What We Learn from Other People's Blogs

Some surprising insights about blogging...

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Copywriting for beginners

Whether you want to hire a copywriter, or just want to give it a go yourself, it can be hard to know where to begin.  My experience on the copywriting trail has helped me discover a few handy insights.

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