When it comes to business writing, I take the relentless approach of an investigative journalist.
In other words, I want to learn about your business, and understand what makes it unique. That's how I'll create content that's fresh, compelling, and completely original.
Your website - and your blog in particular! - is the best opportunity you'll get to introduce your business to swathes of potential customers, so why waste it? It's all about shining a light on your venture in words, so that your audience understands not only what you do, but how and why you do it.
Detail creates interest, while a consistent approach inspires trust. Potential customers will expect to meet people who naturally speak and act in the style expressed on their company's website, whether that's laid-back, formal, or pleasingly quirky. Whichever style happens to be yours, I won't pepper your content with confusing jargon, plagiarised content from other people's websites, or meaningless management cliches. Instead, it'll speak with your company's own voice.
I write original business-related content that spans everything from web copy, leaflet wording, and regular blog posts, to service standards and internal mission statements. I've worked with 'household name' brands and sole trader start-ups alike, and I understand the differences between communicating with a small group of like-minded people, and a diverse global audience.
The very best thing about working with me? I'll take the time to understand your business and learn your approach by heart, so that when work needs doing, you can simply leave me to get on with it. I work with care and precision, and I'm reassuringly quick. I've never missed a deadline, and I never under-quote.
Lastly, while I'm trained in SEO copywriting techniques, I write for real people.
If you're ready to get started, tell me more about your business by scheduling a free, no-obligation chat.Let's talk!